Gender Equality as Smart EconomicsThe World Bank GroupInternational Finance Corporation

Forum member Nike announces new initiative to Change the Game for Girls

posted 5/22/2010 - 0 Comments | Share Post

The Nike Foundation has worked for some years now to help unleash 'the girl effect' - the idea that healthy and empowered adolescent girls have the power to transform their societies. As part of this effort, they have now launched a new initiative called Girl Hub in partnership with the UK Department for International Development (DFID). The initiative is designed to expand the capacity of the world to deliver the Girl Effect through a combination of advisory services, advocacy, and girl-inclusive design in programs and policies that affect them.They have also decided to invest in another critical area that speaks to the heart of the company: enabling global access to sport for girls. We look forward to learning more about these initiatives and hopefully sparking positive collaborations.

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