Forum member Nike announces new initiative to Change the Game for Girls
The Nike Foundation has worked for some years now
to help unleash 'the girl effect' - the idea that healthy and empowered
adolescent girls have the power to transform their societies. As part
of this effort, they have now launched a new initiative called Girl Hub
in partnership with the UK Department for International Development
(DFID). The initiative is designed to expand the capacity of the world
to deliver the Girl Effect through a combination of advisory services,
advocacy, and girl-inclusive design in programs and policies that
affect them.They have also decided
to invest in another critical area that speaks to the heart of the
company: enabling global access to sport for girls. We look forward to learning more about these initiatives and hopefully sparking positive collaborations.
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