Case Studies
Promoting Women's Economic Empowerment:
The Learning Journey of Belcorp
Company: Belcorp
"What is the extraordinary cause we fight for? Women. To give them opportunities for personal and professional advancement."
- Eduardo Belmont, President and CEO of Belcorp |
Introduction
Based in Peru, Belcorp is a well-established cosmetics company with over forty years of experience in the industry, a stellar reputation for high quality products, and a presence in fifteen countries in North and Latin America. Using direct sales, the company leverages its 9,000 employees to generate an annual US$1.3 billion in revenue. Women are crucial to the company's business model and its success. Through its operations, Belcorp gives each of its 650,000 beauty consultants the opportunity to become entrepreneurs and benefit from business training, social networking, and group activities designed to educate and empower women.
 Recognizing the importance of women to their business model, Belcorp is committed to being a key player in the advancement of women in Latin America. Its vision is to be the company that contributes the most to bringing women closer to their ideal of beauty and personal fulfillment. To fulfill this vision, Belcorp launched its Foundation in 2003. Its mission is to help women be change agents in society and to transform their futures and that of their families and communities. The foundation allows the company to reach women outside its staff and consumer base, providing scholarships and promoting female financial independence throughout the region.
Win-Win Situation for Business and for Women
- A family business providing economic opportunities to 650,000 women in 15 countries in the Americas who earn income within the flexible framework of a direct sales model.
- Driven by the belief in the power of women to not only transform their lives but to change society at large.
- Providing the Belcorp beauty consultants with the necessary financial, social and confidence-building support, including scholarships and a comprehensive program for female empowerment throughout Latin America.
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