Case Studies
Promoting Women’s Economic Empowerment:
The Learning Journey of Tupperware Brands Corporation
Company: Tupperware Brands Corporation
"We provide [the sales consultant] with a business template that offers a meaningful earning opportunity and place her with mentors so that she has a clear path to follow and guides to show her the way."
- Rick Goings, Chairman & CEO |
Introduction
Established in the United States in 1948, the name "Tupperware" today is synonymous in many languages with the idea of convenient, durable, sealable, plastic food containers. But while this $2 billion business began with one great invention that would revolutionize food storage and safety, the company's history and business model is also a tale about women: their careers, family needs, and what can be accomplished when women are empowered to improve their lives.
Main Lessons
- Business initiatives focused on women can succeed when they rely on the personal information networks that women already build among themselves.
- Women's economic empowerment can be a strong, differentiating and flexible brand element for certain consumer product sales.
- One size does not fit all. Products and initiatives should be adapted to local tastes and needs. The best way to do this: listen to and trust local teams.
- When women are engaged as employees and consumers, then corporate social responsibility (CSR) and community engagement are important motivational factors.
|
|
Win-Win Situation for Business and for Women
- Tupperware Brands, a publicly traded company selling products for kitchen and home, as well as beauty and personal care.
- Partnering with 2.4 million independent sales consultants/dealers – mostly women – in nearly 100 countries.
- A meaningful earning opportunity for women, without educational barriers or high entry costs.
- Flexible and "acceptable" employment that allows continued focus on family for those who need it.
- Training, mentoring and recognition programs to build confidence and support each associate as she builds her business.
|
|
